See less.
Keep more.
Most tools today are built to hold you longer. Lists grow, notifications multiply, and the day scatters. mooha goes the other way. We make apps and objects that help you do less, so what matters remains.
What we want · THREE
A clearer day
Three things are enough for today. The moment you choose, the day takes shape.
What we want · ONE
A life in one direction
One person you want to be, one thing this week. Small ones push the big one.
What we want · memori
Time left, held dear
Memento mori: remember the end. See sixty visits left with Mom, and you plan the next one.
What we want · off
Distance from your phone
Distance, not willpower, makes you put it down. With one block.
What we value
Frugal, not shabby. Refined, not showy.
An old Korean line, 검이불루 화이불치. Whether it is an app or an object, we decide by it.
No more than three
Three tasks. Hide a button if it can be hidden. Decide what not to build first.
Black, white, one color
A drop of color on paper. Type leads, not ornament or gradients.
Made to last
Shapes that ignore trends, things you can repair, records still there a year later.
We take nothing
No accounts, no servers, no tracking. Your day stays on your device.
Colors
On screen and in hand,
the colors share one name.
THREE offers ten muted accent colors, like fountain-pen inks. Every app and object we make picks from the same ten.
The names are Korean words for colors found in nature and everyday life — gam is a ripe persimmon, meok is the ink stick used for calligraphy.